Why We Choose Integration Over Intellectual Property

In the world of technology intellectual property (IP) is king.  Organizations from Google (search algorithms) and Microsoft (operating systems and software) to smaller groups that may only have one product cling to the strength of their IP to bring value to their company. Then why does RoboGnosis not hold any primary product IP?

IP is expensive to build and expensive to defend – corporations spend billions of dollars every year simply defending their IP. So RoboGnosis takes a different approach … we make cookies. Cookies?

When you make cookies (likely your grandmother’s secret recipe augmented by the latest tips from Lifehacker) you combine a series of ingredients in a proper way to create that yummy warm cake of sugar, flour and chocolate (edit: I love chocolate chip cookies).


I am going to assume that when you bake cookies you buy the ingredients at the store.  In other words instead of raising a crop of sugar cane, harvesting it, and then processing it, you go to the store and buy a product that was likely either produced by C&H or US Sugar.

At RoboGnosis we make cookies because that’s what our customers want. They are less concerned about the sugar, the flour, the chocolate chips (yum again) and all of the rest because what they want is a cookie. Autonomous robotic cookies (“Someone get that going in product research right away!”).

Yes we have IP, but it is the strength of combining the right partnerships that really makes RoboGnosis the company that it is today. We are experts in one thing: making robots. This allows us to focus on the task of building robots to suit a specific task rather than building robots that uphold our own IP.

Our partner companies are excellent at building our PCBs, welding metal or programming optical recognition and we love them for it because they make the pieces that make our robots.  Our delicious autonomous indoor/outdoor cookies … I mean robots.

Posted on August 20, 2017 in Education, Robots

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About the Author

I am Brandon Smith one of the co-founders of RoboGnosis. I am obsessed with robots and love everything about them. I make robots in my presonal and professional life. On top of that I am a husband, father and love life.

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